This looks just like a regular old book however inside there are a number of different books. Partial books anyway.
Then there is a description of all the important details of the actual book, to entice you to order it for your shop.
Then you have thirty or so sample pages from each book. I liked the photos from this elocution book. There are photos of every emotion imaginable. Above "hatred" and "supplication" are portrayed. This sure is a more cumbersome way to sell books than just an ordinary print catalogue.
However it was then turned into a lovely scrap book for some young person.